PROJECT HIGHLIGHTS

Brand Awareness

Using Google My Business, Google/YouTube Ads, Facebook/Instagram Ads to create brand awareness.

Email Marketing

Create a weekly email blast to send to subscribers about the shop’s product lines, services, and shop promotions.

Social Media/YouTube

Create social media and YouTube video content. Optimized Facebook, Instagram, Twitter, and Google My Business accounts to promote the shop’s product lines, services, hours of operation, and respond to all inquiries.

Paid Advertising

Establish paid ad campaigns through Facebook/Instagram and Google Search/YouTube Video Ads to promote the shop’s many product lines and services.

Manufacturer Product Listings and Campaigns

Maintain product manufacturer dealer listing online. Share product manufacturers’ campaign media assets on Facebook, Instagram, and Twitter in conjunction with manufacturer campaigns online.

SKILLS & TECHNOLOGIES

These are some of the technologies implemented for this project to increase brand awareness and sales.

Paid Adverstising
Social Media Marketing
Email Marketing
Content Creation/Video Production
Website Maintenance & Management

SOME DETAILS

OC Snowsports opened in late 2018. OC Snowsports had a goal to provide the product selection and expertise for ski and snowboarding traditionally only found in a mountain town, with the convenience of being in your home town. This included expert boot fitting, ski & snowboard rentals, repair & tuning services, ski apparel & accessories, ski & snowboard hard equipment, and electric mountain bikes. They knew they needed to get the word out locally that there was a new local ski shop in Costa Mesa to service Orange County, California, and neighboring counties. OC Snowsports recognized the value of Digital Marketing and developing an online presence to be found on web searches. When Enlace Digital Media started working with OC Snowsports, we focused on creating content that best represented the shop’s services and products. We created ad campaigns that specifically targeted the type of customers OC Snowsports wanted which helped increase their reach and engagement, awareness with the local community, and ultimately increasing the shop’s revenue.

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Category: Social Media